Audible God is a podcast that tells intriguing stories about ordinary people who heard from God. It launched in Feb. 2021 and reached the Top 25 on the Podcast charts for Religion & Spirituality within its first week.
I supervised and collaborated a marketing campaign that included Google Ads, Youtube Ads, and Facebook Ads.
Methods
- Targeted an optimized podcasting audience using keywords that were popular with low competition.
- Retargeted website visitors with Social and Youtube ads
- Built microsite devoted to converting listeners to subscribers
- A/B tested ad copy and CTA phrasing.
Metrics
- Top 25 on Podcast charts
- 15,000 downloads in first month
- $0.37 CPC on search ads
- 3.22% CTR on search ads
- $0.21 CTR Facebook Ads
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